Simple, transparent pricing
Manage less
create more
Start free. Upgrade when Lane becomes part of how your team decides what to build.
Every plan includes monthly credits to power Lane’s agent
Starter
For getting started with customer feedback and early planning
Key features
Up to 50 feedback
Up to 3 Editors
Unlimited Contributors
Score and prioritize features
Roadmap views
200 Agent Credits/month
Pro
For teams making prioritization and roadmap decisions
$35
per seat/month
Everything in Starter, plus
Unlimited insights and customers
HubSpot + revenue context
Close the loop automations
Custom Customer Portal
MCP server access
Purchase additional credits
Business
For teams making prioritization and roadmap decisions
$79
per seat/month
Everything in Starter, plus
Unlimited insights and customers
HubSpot + revenue context
Close the loop automations
Custom Customer Portal
MCP server access
Purchase additional credits
Starter
For getting started with customer feedback and early planning
Key features
Up to 50 feedback
Up to 3 Editors
Unlimited Contributors
Score and prioritize features
Roadmap views
200 Agent Credits/month
Pro
For teams making prioritization and roadmap decisions
$35
per seat/month
Everything in Starter, plus
Unlimited insights and customers
HubSpot + revenue context
Close the loop automations
Custom Customer Portal
MCP server access
Purchase additional credits
Business
For teams making prioritization and roadmap decisions
$79
per seat/month
Everything in Starter, plus
Unlimited insights and customers
HubSpot + revenue context
Close the loop automations
Custom Customer Portal
MCP server access
Purchase additional credits
Starter
For getting started with customer feedback and early planning
Key features
Up to 50 feedback
Up to 3 Editors
Unlimited Contributors
Score and prioritize features
Roadmap views
200 Agent Credits/month
Pro
For teams making prioritization and roadmap decisions
$35
per seat/month
Everything in Starter, plus
Unlimited insights and customers
HubSpot + revenue context
Close the loop automations
Custom Customer Portal
MCP server access
Purchase additional credits
Business
For teams making prioritization and roadmap decisions
$79
per seat/month
Everything in Starter, plus
Unlimited insights and customers
HubSpot + revenue context
Close the loop automations
Custom Customer Portal
MCP server access
Purchase additional credits
Starter (Free)
Pro
Business
Collaboration
Seats
1
Unlimited
Unlimited
Seats
1
Unlimited
Unlimited
Editor
Editor
Contributor
Unlimited
Unlimited
Unlimited
Contributor
Unlimited
Unlimited
Unlimited
Notifications and @mentions
Text
Notifications and @mentions
Text
Status tracking
Text
Status tracking
Text
Feedback and Insights
Total records
100
Text
Unlimited
Total records
100
Text
Unlimited
Auto-tagging
Text
Auto-tagging
Text
Sentiment detection
Text
Sentiment detection
Text
Process feedback with AI
Text
Process feedback with AI
Text
Customer Portal
Text
Customer Portal
Text
Custom Inbox
X
Text
Custom Inbox
X
Text
Advanced filtering
X
Text
Advanced filtering
X
Text
Close the loop (Automation)
X
Text
Close the loop (Automation)
X
Text
Analytics
X
Text
Analytics
X
Text
Intelligence
Credits
200 credits/month
Text
5k credits/month
Credits
200 credits/month
Text
5k credits/month
Additional Credits
X
Text
$25 per 2.5k credits
Additional Credits
X
Text
$25 per 2.5k credits
Auto-Themes detection
Text
Auto-Themes detection
Text
Auto-Feedback categorization
Text
Auto-Feedback categorization
Text
Auto-Insights extraction
Text
Auto-Insights extraction
Text
AI Summaries
Text
AI Summaries
Text
AI Feature briefs
Text
AI Feature briefs
Text
MCP Server
X
Text
MCP Server
X
Text
Opportunities
List and Kanban views
Text
List and Kanban views
Text
Custom views
Text
Custom views
Text
Revenue impact
Text
Revenue impact
Text
Filtering
Basic
Text
Advanced
Filtering
Basic
Text
Advanced
Customer segement filtering
X
Text
Customer segement filtering
X
Text
Objectives alignment
X
Text
Objectives alignment
X
Text
Planning
Backlog management
Text
Backlog management
Text
Custom statuses
Text
Custom statuses
Text
Product areas
Text
Product areas
Text
Product portfolio
Text
Product portfolio
Text
Releases
Text
Releases
Text
Issues import
Text
Issues import
Text
Custom Views
5
Text
Unlimited
Custom Views
5
Text
Unlimited
Objectives
X
Text
Objectives
X
Text
Prioritization
Using Customer data
Text
Using Customer data
Text
Using Insights score
Text
Using Insights score
Text
Priority Score
Text
Priority Score
Text
Frameworks
Text
Frameworks
Text
Strategic prioritization
X
Text
Strategic prioritization
X
Text
Roadmaps
Board views
up to 3
Text
Unlimited
Board views
up to 3
Text
Unlimited
Timeline views
X
Text
Unlimited
Timeline views
X
Text
Unlimited
Roadmap templates
Text
Roadmap templates
Text
Public Roadmaps
Text
Public Roadmaps
Text
Release planning
Text
Release planning
Text
Strategic planning
X
Text
Strategic planning
X
Text
Customers
Total records
30
Text
Unlimited
Total records
30
Text
Unlimited
Company and Users
Text
Company and Users
Text
Auto-customer detection
Text
Auto-customer detection
Text
Revenue
Text
Revenue
Text
Hubspot sync
X
Text
Hubspot sync
X
Text
Integrations
Linear
Basic
Text
Advanced (Workflows)
Linear
Basic
Text
Advanced (Workflows)
Jira
Text
Jira
Text
Asana
Text
Asana
Text
Slack
Basic
Text
Advanced (Close the loop)
Slack
Basic
Text
Advanced (Close the loop)
Intercom
Text
Advanced (Close the loop)
Intercom
Text
Advanced (Close the loop)
Text
Advanced (Close the loop)
Text
Advanced (Close the loop)
Hubspot
X
Text
Hubspot
X
Text
Zapier
Text
Zapier
Text
CSV Import
X
Text
CSV Import
X
Text
Chrome Extension
Text
Chrome Extension
Text
Public API
Text
Public API
Text
Access & Auth
Google sign-in
Text
Google sign-in
Text
Linear sign-in
Text
Linear sign-in
Text
Support
Text
Text
Chat
X
Text
Chat
X
Text
Knowledge base
Text
Knowledge base
Text
Onboarding
Guided onboarding
Text
Guided onboarding + Training
Onboarding
Guided onboarding
Text
Guided onboarding + Training
FAQs
Can I try Lane for free?
Yes - every new account gets a 14-day free trial of all Business features with 100 credits, no credit card required. After the trial you can stay on the Business plan to keep using the premium features or switch to the free Starter plan. Either way your data stays intact.
Can I see Lane before committing?
How are credits consumed?
Which users take up a paid seat?
Can I cancel anytime?
Add intelligence to your product workflow
Intelligence that helps you understand, prioritize, and plan better.
Add intelligence to your product workflow
Intelligence that helps you understand, prioritize, and plan better.